Gidan burodin San Jose ya sake sanya wa kayan da aka toya suna "mochi cake" bayan Bakery na Al'adu na Uku ya nemi CA Bakehouse da ta daina amfani da kalmar "mochi muffin."
CA Bakehouse, ƙaramin gidan burodin da dangi ke gudanarwa a San Jose, ya kasance yana siyar da muffins na mochi kusan shekaru biyu lokacin da wasiƙar dakatar da dakatarwa ta isa.
Wasika daga Gidan burodin Al'adu na Uku na Berkeley ya nemi CA Bakehouse da ta daina amfani da kalmar "mochi muffin" nan da nan ko kuma ta fuskanci shari'a. Al'ada ta uku ta yi rajistar kalmar a matsayin alamar kasuwanci a cikin 2018.
Kevin Lam, mai CA Bakehouse, ya gigice cewa ba wai kawai ana masa barazanar doka ba amma irin wannan kalma ta gama gari - kwatancin abincin shinkafa mai ɗanɗano mai ɗanɗano wanda aka gasa a cikin kwanon muffin - na iya zama alamar kasuwanci.
Lam ya ce, "Kamar sayar da burodi ne ko kuma muffin ayaba." Yanzu muna farawa, mu ƙananan kasuwancin iyali ne idan aka kwatanta da su. Don haka abin takaici, mun canza suna."
Tun lokacin da Al'adu na Uku ya sami alamar kasuwanci ta tarayya don samfurin samfurinsa, masu yin burodi suna yin aiki a hankali don dakatar da gidajen cin abinci, masu yin burodi da masu rubutun ra'ayin abinci a duk fadin kasar daga yin amfani da kalmar mochi muffins. Shagon ramen na Auckland ya karbi wasiƙar dakatarwa-da-dena wasiƙar daga Al'adu na Uku a 'yan shekarun da suka wuce, in ji mai haɗin gwiwar Sam White.A kalaman kasuwancin kuma sun karbi wasiku daga Al'adun gida na uku a cikin Afrilu, ciki har da Worce Baking.
Kusan duk wanda aka tuntuɓi da sauri ya bi tare da sake fasalin samfuran su - CA Bakehouse yanzu yana siyar da "cakulan mochi," alal misali - yana jin tsoron karo da wani babban kamfani, mai wadataccen kayan aiki wanda ke siyar da mochi muffins a duk faɗin ƙasar. Kamfanin ya kaddamar da yakin yaki.
Yana tayar da tambayoyi game da wanda zai iya mallakar abincin dafuwa, dogon lokaci da zance mai zafi a cikin gidan abinci da duniya girke-girke.
CA Bakehouse a San Jose ya sake masa suna Mochi Muffins bayan ya karɓi wasiƙar dainawa daga Bakery Al'adu na Uku.
Wenter Shyu, mai haɗin gwiwar Al'adu na Uku, ya ce ya gane tun da wuri cewa gidan burodi ya kamata ya kare samfurinsa na farko kuma mafi shahara. Al'adu na uku yanzu ya dauki lauyoyi don kula da alamun kasuwanci.
“Ba muna ƙoƙarin neman mallakar kalmar mochi, mochiko ko muffin ba,” in ji shi.” Game da samfurin guda ɗaya ne ya fara gidan burodinmu kuma ya sa mu shahara, ta haka ne muke biyan kuɗin mu kuma mu biya ma’aikatanmu.
Yawancin masu yin burodi da masu rubutun ra'ayin yanar gizo na abinci da aka tuntube don wannan labari sun ƙi yin magana a bainar jama'a, suna tsoron cewa yin hakan na iya haifar da hukunci ta hanyar al'ada ta uku. Wani mai kasuwanci na yankin Bay mai sayar da muffins na Mochi ya ce yana jin tsoro yana tsammanin wasiƙar har tsawon shekaru. Lokacin da wani gidan burodi na San Diego ya yi ƙoƙari ya yi yaƙi da baya a 2019, Al'adu na Uku ya kai karar mai shi don cin zarafin alamar kasuwanci.
Kamar yadda labarai na sabuwar wasiƙar tsagaitawa da daina bazuwa a tsakanin masu yin burodi kamar hanyar sadarwar kayan zaƙi, fushi ya barke a cikin ƙungiyar 145,000 na Facebook mai suna Subtle Asian Baking. Yawancin membobinta masu yin burodi ne da masu rubutun ra'ayin yanar gizo tare da nasu girke-girke na mochi muffins, kuma suna damuwa game da ƙayyadaddun kayan da aka gasa a cikin kayan da aka toya, TM ɗin da aka toya a kowane wuri. gari, wanda ya koma na farko Al'adu uku sun kasance a da.
Kat Lieu, wacce ta kafa kamfanin Baking na Asiya mai dabara ta ce: “Mu al’ummar Asiya ne na masu son yin burodi.
Mochi muffins ba za su iya rabuwa da labarin al'ada na uku ba.Maigidan Sam Butarbutar ya fara sayar da muffins irin na Indonesian zuwa shagunan kofi na Bay Area a cikin 2014. Sun zama sananne sosai cewa shi da mijinta Shyu sun bude gidan burodi a Berkeley a cikin 2017. Sun fadada cikin Colorado (wuri biyu suna buɗewa, da abinci a San Francisco da Walnut Plant). masu rubutun ra'ayin yanar gizo suna da mochi muffin girke-girke wahayi zuwa ga al'adu na uku.
Muffins sun kasance a cikin hanyoyi da yawa sun zama alamar alamar al'ada ta uku: kamfani mai haɗaka da ma'aurata 'yan Indonesia da Taiwan ke gudanar da su wanda ke yin kayan zaki da aka yi wahayi zuwa ga al'adun su na uku. Har ila yau yana da sirri: Butarbutar da mahaifiyarsa sun kafa kamfanin, wanda ya yi kayan zaki, tare da wanda ya yanke dangantaka bayan ya fito zuwa ga iyalinsa.
Don Al'adu na Uku, mochi muffins "sun fi irin kek," daidaitattun wasiƙar tsagaitawa da hanawa tana karantawa." Wuraren dillalan mu wurare ne inda yawancin mahaɗar al'adu da ainihi ke wanzu kuma suna bunƙasa."
Amma kuma ya zama samfur mai kishi. A cewar Shyu, Al'adu na Uku sun sayar da mochi muffins ga kamfanoni waɗanda daga baya za su ƙirƙira nasu nau'ikan kayan gasa.
"A farkon, mun ji daɗin kwanciyar hankali, aminci da kwanciyar hankali tare da tambarin," in ji Shyu. "A cikin duniyar abinci, idan kun ga kyakkyawan ra'ayi, kuna gudanar da shi akan layi. Amma ... babu daraja."
A cikin wani karamin kantin sayar da kantin sayar da kayayyaki a San Jose, CA Bakehouse yana sayar da daruruwan mochi cakes a rana a cikin dadin dandano kamar guava da banana kwayoyi.Maigidan dole ne ya canza sunan kayan zaki a kan alamu, kasida da gidan yanar gizon gidan burodi - ko da yake girke-girke ya kasance a gida tun lokacin da Lam ya kasance matashi. Shafukan yanar gizo na Social Media sun bayyana shi a matsayin abin da suke yi a kan gurasar burodi a cikin gidan shinkafa na Vietnamese. Yankin Bay fiye da shekaru 20, ya yi mamakin ra'ayin cewa kamfani na iya yin kasuwanci da wani abu na gama gari, in ji shi.
Iyalin Lim sun fahimci sha'awar kare ayyukan asali na asali. Suna da'awar cewa su ne kasuwancin Amurka na farko don sayar da pandan-flavored Kudancin Asiya waffles a Le Monde, gidan burodin da ya gabata a San Jose, wanda ya buɗe a 1990.CA Bakehouse ya sanya kansa a matsayin "mai kirkiro na asali na waffle kore."
"Mun shafe shekaru 20 muna amfani da shi, amma ba mu taba tunanin yin alamar kasuwanci ba saboda kalmar gama gari ce," in ji Lam.
Ya zuwa yanzu, kasuwanci ɗaya kawai ya bayyana ya yi ƙoƙarin yin adawa da alamar kasuwanci.Stella + Mochi ta shigar da ƙara a ƙarshen 2019 don cire alamar kasuwanci ta mochi muffin na Al'adu na uku bayan da Bay Area bakery ya nemi San Diego's Stella + Mochi don dakatar da amfani da kalmar, bayanan sun nuna.
Bisa ga bayanan kotu, Al'adu na Uku ya amsa tare da karar cin zarafin alamar kasuwanci da ke zargin cewa yin amfani da burodin San Diego na mochi muffins ya haifar da rudani na abokin ciniki kuma ya haifar da "lalacewa" na al'ada na uku. An warware karar a cikin watanni.
Lauyoyin Stella + Mochi sun ce sharuɗɗan sasantawar sirri ne kuma sun ƙi cewa uffan.Maigidan Stella + Mochi ya ƙi yin hira da shi, saboda yarjejeniyar da ba a bayyana ba.
"Ina jin mutane suna jin tsoro," in ji Jenny Hartin, darektan sadarwa na shafin neman girke-girke Ku ci Littattafanku." Ba kwa son haifar da matsala."
Masana shari'a da jaridar The Chronicle ta tuntubi ta yi tambaya ko alamar kasuwanci ta mochi muffin na Al'adu ta uku za ta tsira daga kalubalen kotu. Lauyan mallakar fasaha na San Francisco Robin Gross ya ce alamar kasuwancin tana cikin rajistar ƙarin rajista na Ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka maimakon babbar rajista, ma'ana bai cancanci samun kariya ta keɓancewar ba. An keɓe babban rijistar don alamun kasuwanci waɗanda ake ganin sun fi kariyar doka.
"A ganina, da'awar Bakery na Al'adu ta Uku ba za ta yi nasara ba saboda alamar kasuwancinta na siffa ce kawai kuma ba za a iya ba da haƙƙin keɓancewar ba," in ji Gross.
Idan alamun kasuwanci sun nuna "banbancin da aka samu, ma'ana amfani da su ya cika imani a cikin tunanin mabukaci cewa kawai yana amfani da kalmar 'mochi muffin'," in ji Gross, "zai kasance da wahala siyar. , saboda sauran masu yin burodi kuma suna amfani da kalmar."
Al'adu na uku sun nemi alamun kasuwanci don wasu samfurori da yawa amma sun kasa samun su, ciki har da "mochi brownie", "man shanu mochi donut" da "moffin".Wasu gidajen burodin sun yi rajistar sunayen kasuwanci ko wasu takamaiman ra'ayoyi, irin su mashahurin Cronut a gidan burodi na birnin New York Dominique Ansel, ko Mochissant a Rolling Out Cafe, an sayar da kayan sayar da kayan abinci a Sancro. Brewing tsakanin wani kamfanin hadaddiyar giyar California da kamfanin Delaware na alewa kan haƙƙoƙin "bam ɗin cakulan mai zafi." Al'adu na uku, wanda ke hidimar turmeric matcha latte sau ɗaya da aka yi masa lakabi da "Golden Yogi," ya sake masa suna bayan ya karɓi wasiƙar dakatarwa.
A cikin duniyar da girke-girke na yau da kullun ke yin hoto ko bidiyo mai zagaya yanar gizo da sauri akan kafofin watsa labarun, Shyu yana ganin alamun kasuwanci azaman ma'ana ta kasuwanci. Sun riga sun fara yin alamar kasuwanci a gaba waɗanda basu bayyana akan ɗakunan burodin ba tukuna.
A halin yanzu, masu yin burodi da masu rubutun ra'ayin yanar gizo na abinci suna gargadin juna kada su inganta kowane irin kayan zaki na mochi.
Wasu ma'abota yin burodi na Asiya sun damu musamman game da al'adun gargajiya na gidan burodin, wanda da alama yana da wani sinadari, fulawar shinkafa da ake amfani da ita don yin mochi, wanda ke da tushe mai zurfi a yawancin al'adun Asiya. Sun yi muhawara kan kauracewa al'adu na uku, wasu kuma sun bar sharhin taurari guda ɗaya akan shafin Yelp na gidan burodi.
"Idan wani ya yi kasuwanci da wani abu mai al'ada ko ma'ana," irin su kayan zaki na Filipino halo halo, "to ba zan iya yin ko buga girke-girke ba, kuma zan yi takaici sosai saboda ya kasance a cikin gidana na shekaru," in ji Bianca Fernandez, wanda ke gudanar da wani abincin abinci mai suna Bianca a Boston. Kwanan nan ta shafe duk wani ambaton moffin.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany za ta shiga cikin San Francisco Chronicle a cikin 2021 a matsayin mai ba da rahoto na abinci. A baya, ta kasance marubuciya ma'aikaciyar Palo Alto Weekly da wallafe-wallafen 'yar uwarta da ke rufe gidajen abinci da ilimi, kuma ta kafa ginshiƙi na gidan abinci na Peninsula Foodie da wasiƙar.
Lokacin aikawa: Yuli-30-2022