Gidan burodin San Jose ya sake sanya wa kayan da aka toya suna "mochi cake" bayan Bakery na Al'adu na Uku ya nemi CA Bakehouse da ta daina amfani da kalmar "mochi muffin."
CA Bakehouse, ƙaramin gidan burodin da dangi ke gudanarwa a San Jose, ya kasance yana siyar da muffins na mochi kusan shekaru biyu lokacin da wasiƙar dakatar da dakatarwa ta isa.
Wasika daga Gidan burodin Al'adu na Uku na Berkeley ya nemi CA Bakehouse da ta daina amfani da kalmar "mochi muffin" nan da nan ko kuma ta fuskanci shari'a. Al'ada ta uku ta yi rajistar kalmar a matsayin alamar kasuwanci a cikin 2018.
Kevin Lam, mai CA Bakehouse, ya gigice cewa ba wai kawai ana masa barazanar doka ba amma irin wannan kalma ta gama gari - kwatancin abincin shinkafa mai ɗanɗano mai ɗanɗano wanda aka gasa a cikin kwanon muffin - na iya zama alamar kasuwanci.
"Kamar alamar kasuwanci ce ta burodi ko kuma muffin ayaba," in ji Lam." Yanzu muna farawa, mu ƙananan kasuwancin iyali ne idan aka kwatanta da su.Don haka abin takaici, mun canza suna.”
Tun lokacin da Al'adu na Uku ya sami alamar kasuwanci ta tarayya don samfurinsa mai kyau, masu yin burodi suna aiki a hankali don hana gidajen cin abinci, masu yin burodi da masu rubutun ra'ayin yanar gizo na abinci a duk faɗin ƙasar daga amfani da kalmar mochi muffins. Shagon ramen na Auckland ya sami wasiƙar dakatarwa da hanawa daga Al'adu na Uku. 'yan shekarun da suka gabata, in ji Sam White.A guguwar kasuwanci kuma ta sami wasiƙu daga Al'adu na Uku a cikin Afrilu, gami da ƙaramin kasuwancin yin burodin gida a Worcester, Massachusetts.
Kusan duk wanda aka tuntuɓi da sauri ya bi tare da sake fasalin samfuran su - CA Bakehouse yanzu yana siyar da "cakulan mochi," alal misali - yana jin tsoron karo da wani babban kamfani, mai wadataccen kayan aiki wanda ke siyar da mochi muffins a duk faɗin ƙasar.Kamfanin ya kaddamar da yakin yaki.
Yana tayar da tambayoyi game da wanda zai iya mallakar abincin dafuwa, dogon lokaci da zance mai zafi a cikin gidan abinci da duniya girke-girke.
CA Bakehouse a San Jose ya sake masa suna Mochi Muffins bayan ya karɓi wasiƙar dainawa daga Bakery Al'adu na Uku.
Wenter Shyu, mai haɗin gwiwar Al'adu na Uku, ya ce ya gane tun da wuri cewa gidan burodi ya kamata ya kare samfurinsa na farko kuma mafi shahara. Al'adu na uku yanzu ya dauki lauyoyi don kula da alamun kasuwanci.
"Ba muna ƙoƙarin neman mallakar kalmar mochi, mochiko ko muffin ba," in ji shi.Ta haka ne muke biyan kuɗin mu kuma mu biya ma’aikatanmu.Idan wani ya yi mochi muffin da yayi kama da namu kuma (yana) siyar da shi, abin da muke nema ke nan. "
Yawancin masu yin burodi da masu rubutun ra'ayin yanar gizo na abinci da aka tuntuba don wannan labarin sun ƙi yin magana a bainar jama'a, suna tsoron cewa yin hakan na iya haifar da hukunci ta hanyar al'ada ta uku. Wani mai kasuwanci a yankin Bay da ke siyar da muffins na mochi ya ce ya kasance cikin fargaba na jiran wasiƙar shekara da shekaru. Lokacin da gidan burodin San Diego yayi ƙoƙarin yaƙi baya a cikin 2019, Al'ada ta Uku ta kai karar mai shi don cin zarafin alamar kasuwanci.
A yayin da labarin sabuwar wasiƙar tsagaitawa da dakatarwa ta yaɗu a tsakanin masu yin burodi kamar hanyar sadarwa ta raɗaɗin kayan zaki, fushi ya barke a wata ƙungiyar Facebook mai mutane 145,000 mai suna Subtle Asian Baking. Yawancin membobinta masu yin burodi ne da masu rubutun ra'ayin yanar gizo tare da nasu girke-girke na mochi muffins. , kuma sun damu da abin da ya faru na kayan gasa TM da aka samo asali a cikin sinadarai na ko'ina, garin shinkafa mai yalwaci, wanda ya samo asali tun farkon al'adu uku sun kasance a baya.
“Mu al’umma ce ta masu son yin burodi a Asiya.Muna son gasasshen mochi,” in ji Kat Lieu, wadda ta kafa Baking Asian Baking.” Idan wata rana muna jin tsoron yin burodin ayaba ko kukis na miso fa?Shin dole ne koyaushe mu waiwaya baya mu ji tsoron tsayawa mu daina, ko za mu iya ci gaba da zama masu kirkira da ’yanci?”
Mochi muffins ba za su iya rabuwa da labarin al'ada na uku ba.Maigidan Sam Butarbutar ya fara sayar da muffins irin na Indonesian zuwa shagunan kofi na Bay Area a cikin 2014. Sun shahara sosai har shi da mijinta Shyu sun bude gidan burodi a Berkeley a 2017. .Sun faɗaɗa cikin Colorado (wuri biyu yanzu an rufe) da Walnut Creek, tare da shirye-shiryen buɗe bakeries guda biyu a San Francisco. Yawancin masu rubutun ra'ayin yanar gizo na abinci suna da girke-girke na mochi muffin da aka yi wahayi zuwa ga al'adu na uku.
Muffins ta hanyoyi da yawa sun zama alamar alama ta al'ada ta uku: kamfani mai haɗaka da ma'aurata 'yan Indonesia da Taiwan ke gudanar da su wanda ke yin kayan zaki da aka yi wahayi zuwa ga al'adunsu na uku. Hakanan na sirri ne: Butarbutar da mahaifiyarsa ne suka kafa kamfanin. ya yi kayan zaki, wanda ya yanke zumunci da su bayan ya fito ga iyalinsa.
Don Al'adu na Uku, mochi muffins "sun fi irin kek," daidaitattun wasiƙar tsagaitawa da hanawa tana karantawa." Wuraren dillalan mu wurare ne inda yawancin mahaɗar al'adu da ainihi ke wanzu kuma suna bunƙasa."
Amma kuma ya zama samfur mai kishi. A cewar Shyu, Al'adu na uku sun sayar da mochi muffins ga kamfanoni waɗanda daga baya za su ƙirƙiri nau'ikan kayan gasa.
"A farkon, mun ji daɗin kwanciyar hankali, aminci da aminci tare da tambarin," in ji Shyu. "A cikin duniyar abinci, idan kun ga kyakkyawan ra'ayi, kuna gudanar da shi akan layi.Amma… babu daraja. ”
A cikin wani karamin kantin sayar da kantin sayar da kayayyaki a San Jose, CA Bakehouse yana sayar da daruruwan mochis a rana a cikin dadin dandano irin su guava da ayaba kwayoyi. Mai shi ya canza sunan kayan zaki akan alamomi, kasida da gidan yanar gizon gidan burodi - ko da yake girke-girke ya kasance. A gida tun Lam yana matashi. Rubuce-rubucen kafofin watsa labarun sun kwatanta shi a matsayin wasan da suka yi a kan kek ɗin shinkafa na Vietnames bánh bò. Mahaifiyarsa, wadda ta yi aiki a masana'antar yin burodi a yankin Bay fiye da shekaru 20, ta yi mamaki da ra'ayin. cewa kamfani na iya yin alamar kasuwanci da wani abu na yau da kullun, in ji shi.
A Lim iyali sun fahimci sha'awar kare purportedly na asali jobs.Sun yi iƙirarin zama na farko American kasuwanci don sayar da pandan-flavored Kudancin Asia waffles a Le Monde, iyali ta baya burodi a San Jose, wanda ya bude a 1990.CA Bakehouse matsayi kanta kamar yadda. "wanda ya kirkiro waffle kore na asali."
"Mun shafe shekaru 20 muna amfani da shi, amma ba mu taba tunanin yin alamar kasuwanci ba saboda kalmar gama gari ce," in ji Lam.
Ya zuwa yanzu, kasuwanci ɗaya ne kawai ya bayyana ya yi ƙoƙarin yin adawa da alamar kasuwanci.Stella + Mochi ta shigar da ƙara a ƙarshen 2019 don cire alamar kasuwanci ta mochi muffin Al'adu ta Uku bayan da gidan burodin Bay Area ya nemi San Diego's Stella + Mochi ta daina amfani da kalmar, bayanan sun nuna. .Suna gardama cewa kalmar ta yi yawa don a yi alamar kasuwanci.
Bisa ga bayanan kotu, Al'adu na Uku ya amsa tare da karar cin zarafin alamar kasuwanci da ke zargin cewa yin amfani da burodin San Diego na mochi muffins ya haifar da rudani na abokin ciniki kuma ya haifar da "lalacewa" na al'ada na uku. An warware karar a cikin watanni.
Lauyoyin Stella + Mochi sun ce sharuɗɗan sasantawar sirri ne kuma sun ƙi cewa uffan.Maigidan Stella + Mochi ya ƙi a yi hira da shi, saboda yarjejeniyar da ba a bayyana ba.
"Ina jin mutane suna jin tsoro," in ji Jenny Hartin, darektan sadarwa na shafin neman girke-girke Ku ci Littattafanku." Ba kwa son haifar da matsala."
Masana shari'a da jaridar The Chronicle ta tuntubi sun yi tambaya ko alamar kasuwanci ta mochi muffin na Al'adu ta uku za ta tsira daga kalubalen kotu. Lauyan da ke zaune a San Francisco, Robin Gross, ya ce alamar kasuwancin tana cikin rajistar ƙarin ofishin Alamar kasuwanci da Alamar kasuwanci ta Amurka maimakon babban rajista, ma'ana ita. bai cancanci kariyar keɓancewar ba. An tanadar da Babban Rajista don alamun kasuwanci waɗanda ake ɗaukar bambanta kuma don haka sami ƙarin kariya ta doka.
"A ganina, da'awar Bakery na Al'adu ta Uku ba za ta yi nasara ba saboda alamar kasuwancin ta siffa ce kawai kuma ba za a iya ba da haƙƙin keɓancewar ba," in ji Gross. kuma ya keta ‘yancin fadin albarkacin baki.”
Idan alamun kasuwanci sun nuna "banbancin da aka samu, ma'ana amfani da su ya cika imani a cikin tunanin mabukaci cewa kawai yana amfani da kalmar 'mochi muffin'," in ji Gross, "zai kasance mai wahala siyar., domin sauran gidajen burodin ma suna amfani da kalmar.”
Al'ada ta uku ta nemi alamun kasuwanci don wasu samfura da yawa amma sun kasa samun su, gami da "mochi brownie", "man shanu mochi donut" da "moffin". a gidan burodin birnin New York Dominique Ansel, ko Mochissant a Rolling Out Cafe, wani nau'in irin kek ɗin mochi croissant da ake sayar da shi a wuraren yin burodi a San Francisco.An yi yaƙin alamar kasuwanci tsakanin wani kamfanin hadaddiyar giyar California da wani kamfanin alewa na Delaware kan haƙƙin "cakulan zafi". bam." Al'adu na uku, wanda ke hidimar turmeric matcha latte sau ɗaya da aka yiwa lakabi da "Golden Yogi," ya sake masa suna bayan ya karɓi wasiƙar dakatarwa da dainawa.
A cikin duniyar da girke-girke na yau da kullun ke yin hoto ko bidiyo mai zagaya yanar gizo da sauri akan kafofin watsa labarun, Shyu yana ganin alamun kasuwanci azaman ma'ana ta kasuwanci. Sun riga sun fara yin alamar kasuwanci a gaba waɗanda basu bayyana akan ɗakunan burodin ba tukuna.
A halin yanzu, masu yin burodi da masu rubutun ra'ayin yanar gizo na abinci suna gargadin juna da su guji tallata kowane irin kayan zaki na mochi. suna ba da shawarar wasu sunaye don guje wa matakin shari'a - mochimuffs, moffins, mochins - - ya haifar da maganganu da dama.
Wasu ma'abota biredi na Asiya sun damu musamman saboda abubuwan al'adu na gidan burodin, wanda da alama yana da wani sinadari, fulawar shinkafa da ake amfani da ita don yin mochi, wanda ke da tushe a yawancin al'adun Asiya. Sun yi muhawara kan kauracewa al'adu na uku, wasu kuma suka bar. Sharhin tauraro ɗaya mara kyau akan shafin Yelp na gidan burodi.
"Idan wani ya yi alamar kasuwanci mai al'ada ko ma'ana," kamar kayan zaki na Filipino halo halo, "to ba zan iya yin ko buga girke-girke ba, kuma zan yi takaici sosai saboda yana cikin gidana. shekaru, "in ji Bianca Fernandez, wanda ke gudanar da wani abincin abinci mai suna Bianca a Boston. Kwanan nan ta shafe duk wani ambaton mochi muffins.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany za ta shiga cikin San Francisco Chronicle a cikin 2021 a matsayin mai ba da rahoto na abinci. A baya, ta kasance marubuciya ma'aikaciyar Palo Alto Weekly da wallafe-wallafen 'yar uwarta da ke rufe gidajen abinci da ilimi, kuma ta kafa ginshiƙi na gidan abinci na Peninsula Foodie da wasiƙar.
Lokacin aikawa: Yuli-30-2022