Gidan burodi na San Jose ya sake wa kayan gasawarsa suna "mochi kek" bayan Third Culture Bakery ya nemi CA Bakehouse da ta daina amfani da kalmar "mochi muffin."
Kamfanin CA Bakehouse, wani ƙaramin gidan burodi da iyali ke gudanarwa a San Jose, ya shafe kimanin shekaru biyu yana sayar da muffins na mochi lokacin da aka samu wasiƙar dakatarwa da dakatarwa.
Wasika daga Berkeley's Third Culture Bakery ta roƙi CA Bakehouse da ta daina amfani da kalmar "mochi muffin" nan take ko kuma ta fuskanci shari'a. Third Culture ta yi rijistar kalmar a matsayin alamar kasuwanci a shekarar 2018.
Kevin Lam, mamallakin CA Bakehouse, ya yi mamaki cewa ba wai kawai an yi masa barazana ta hanyar doka ba, har ma da cewa irin wannan kalma ta gama gari - bayanin abincin shinkafa mai tauri da aka gasa a cikin gwangwanin muffin - za a iya sanya alamar kasuwanci a ciki.
"Yana kama da yin alamar kasuwanci ta burodi ko muffins na ayaba," in ji Lam. "Muna fara aiki ne kawai, mu ƙaramin kasuwanci ne na iyali idan aka kwatanta da su. Abin takaici, mun canza sunanmu."
Tun lokacin da Third Culture ta sami alamar kasuwanci ta tarayya don shahararren samfurinta, gidajen burodi suna aiki a hankali don hana gidajen cin abinci, masu yin burodi da masu rubutun ra'ayin kanka a yanar gizo na abinci a faɗin ƙasar amfani da kalmar mochi muffins. Shagon ramen na Auckland ya sami wasiƙar dakatarwa daga Third Culture 'yan shekaru da suka gabata, in ji Sam White, wanda shi ne abokin cinikinsa. Har ila yau, akwai kamfanoni da yawa da suka sami wasiƙu daga Third Culture a watan Afrilu, ciki har da wani ƙaramin kasuwancin yin burodi a Worcester, Massachusetts.
Kusan kowa da kowa da aka tuntuɓa ya yi sauri ya bi umarnin kuma ya sake suna ga kayayyakinsa - misali, CA Bakehouse tana sayar da "kek ɗin mochi," - tana tsoron karo da babban kamfani mai wadataccen kayan aiki wanda ke sayar da muffins na mochi a duk faɗin ƙasar. Kamfanin ya ƙaddamar da yaƙin neman samfur.
Yana haifar da tambayoyi game da wanda zai iya mallakar abincin girki, wata tattaunawa mai zafi da aka daɗe ana yi a gidan abinci da duniyar girke-girke.
An sauya wa gidan burodi na CA da ke San Jose suna zuwa Mochi Muffins bayan da aka ba su takardar dakatarwa daga Third Culture Bakery.
Wenter Shyu, wanda shi ne mamallakin Third Culture, ya ce tun da farko ya fahimci cewa gidan burodi ya kamata ya kare kayansa na farko kuma mafi shahara. Third Culture yanzu tana ɗaukar lauyoyi don kula da alamun kasuwanci.
"Ba ma ƙoƙarin da'awar mallakar kalmar mochi, mochiko ko muffin ba," in ji shi. "Wannan ya shafi samfurin da ya fara yin burodinmu kuma ya sa muka shahara. Haka muke biyan kuɗinmu da kuma biyan ma'aikatanmu. Idan wani ya yi muffin mochi wanda yayi kama da namu kuma yana sayar da shi, to abin da muke nema kenan."
Da yawa daga cikin masu yin burodi da masu rubutun ra'ayin kanka a yanar gizo da aka tuntuba don wannan labarin sun ƙi yin magana a bainar jama'a, suna tsoron cewa yin hakan na iya haifar da shari'a daga al'ada ta uku. Wani mai kasuwancin yankin Bay wanda ke sayar da muffins na mochi ya ce yana tsammanin wasiƙa cikin damuwa tsawon shekaru. Lokacin da wani gidan burodi na San Diego ya yi ƙoƙarin yin faɗa a 2019, Third Culture ya kai ƙarar mai shi kan laifin keta alamar kasuwanci.
Yayin da labarin sabuwar wasiƙar dakatar da aiki ta yaɗu tsakanin masu yin burodi kamar yadda ake rada wa masu kayan zaki, fushi ya ɓarke a cikin wata ƙungiyar Facebook mai mambobi 145,000 mai suna Subtle Asian Baking. Yawancin membobinta masu yin burodi ne da masu rubutun ra'ayin kanka a yanar gizo waɗanda ke da girke-girke na muffins na mochi, kuma suna damuwa game da abin da ya faru na kayan gasa TM da aka samo asali daga sinadaran da ake samu a ko'ina, wato garin shinkafa mai ɗanɗano, wanda ya samo asali tun daga farkon al'adu uku da suka wanzu a da.
"Mu al'umma ce ta masu sha'awar yin burodi na Asiya. Muna son mochi mai gasasshe," in ji Kat Lieu, wacce ta kafa Subtle Asian Baking. "Me zai faru idan wata rana muna jin tsoron yin burodin ayaba ko kukis na miso? Shin dole ne mu kalli baya mu ji tsoron tsayawa da tsayawa, ko kuma za mu iya ci gaba da yin kirkire-kirkire da 'yanci?"
Ba za a iya raba muffins na Mochi da labarin al'ada ta uku ba. Sam Butarbutar, wanda shi ne abokin cinikinsa, ya fara sayar da muffins na Indonesia ga shagunan kofi na Bay Area a shekarar 2014. Sun shahara sosai har shi da mijinta Shyu suka buɗe gidan burodi a Berkeley a shekarar 2017. Sun faɗaɗa zuwa Colorado (yanzu an rufe wurare biyu) da Walnut Creek, tare da shirin buɗe gidajen burodi guda biyu a San Francisco. Yawancin masu rubutun ra'ayin kanka a yanar gizo na abinci suna da girke-girke na muffins na mochi waɗanda al'adu na uku suka yi wahayi zuwa gare su.
Muffins sun zama alamar alamar al'ada ta uku ta hanyoyi da yawa: kamfani mai haɗaka wanda ma'aurata 'yan Indonesia da Taiwan ke gudanarwa wanda ke yin alewa wanda aka yi wahayi zuwa gare shi daga asalin al'ada ta uku. Hakanan abin sirri ne: Butarbutar da mahaifiyarsa ne suka kafa kamfanin, waɗanda suka yi kayan zaki, waɗanda suka yanke alaƙa da shi bayan ya fito ga iyalinsa.
Ga Al'ada ta Uku, muffins na mochi "sun fi yin burodi," in ji wasiƙar dakatarwa ta yau da kullun. "Wuraren sayar da kayayyaki namu wurare ne da ke da alaƙa da al'adu da asali da yawa."
Amma kuma ya zama abin sha'awa. A cewar Shyu, Third Culture ta sayar da muffins na mochi ga kamfanoni waɗanda daga baya za su ƙirƙiri nasu nau'ikan kayan gasa.
"A farko, mun ji daɗi, aminci da kwanciyar hankali tare da tambarin," in ji Shyu. "A duniyar abinci, idan ka ga kyakkyawan ra'ayi, za ka gudanar da shi akan layi. Amma ... babu daraja."
A wani ƙaramin shago a San Jose, CA Bakehouse tana sayar da ɗaruruwan kek na mochi a rana a cikin ɗanɗano kamar guava da goro ayaba. Mai shi dole ne ya canza sunan kayan zaki a kan alamu, ƙasidu da gidan yanar gizon gidan burodi - duk da cewa girke-girken yana gida tun lokacin Lam yana matashi. Rubuce-rubucen kafofin watsa labarun sun bayyana shi a matsayin abin da suka yi game da kek ɗin garin shinkafa na Vietnam banh bò. Mahaifiyarsa, wacce ta yi aiki a masana'antar yin burodi a yankin Bay tsawon sama da shekaru 20, ta ruɗe da ra'ayin cewa kamfani zai iya yin alamar kasuwanci ta wani abu da aka saba gani, in ji shi.
Iyalan Lim sun fahimci sha'awar kare kayayyakin da ake zargin na asali ne. Suna da'awar cewa su ne kasuwancin Amurka na farko da ya sayar da waffles na Kudancin Asiya da ke da ɗanɗanon pandan a Le Monde, gidan burodi na iyali da ya gabata a San Jose, wanda aka buɗe a 1990. CA Bakehouse ta sanya kanta a matsayin "wanda ya ƙirƙiri waffle na kore na asali."
"Mun shafe shekaru 20 muna amfani da shi, amma ba mu taɓa tunanin yin alamar kasuwanci a kansa ba saboda kalmar gama gari ce," in ji Lam.
Zuwa yanzu, kamfani ɗaya ne kawai ya yi ƙoƙarin adawa da alamar kasuwancin. Stella + Mochi ta shigar da ƙara a ƙarshen 2019 don cire alamar kasuwancin mochi muffin na Third Culture bayan da gidan burodi na Bay Area ya nemi Stella + Mochi na San Diego da ta daina amfani da kalmar, kamar yadda bayanai suka nuna. Sun yi jayayya cewa kalmar ta yi yawa da ba za a iya sanya tambarin kasuwanci ba.
A cewar bayanan kotu, Third Culture ta mayar da martani da ƙarar keta haƙƙin alamar kasuwanci, tana mai zargin cewa amfani da muffins na mochi da gidan burodi na San Diego ya haifar da rudani ga abokan ciniki kuma ya haifar da "ɓarna" ga darajar Third Culture. An warware ƙarar cikin watanni.
Lauyoyin Stella + Mochi sun ce sharuɗɗan sulhun sirri ne kuma sun ƙi yin tsokaci. Mai Stella + Mochi ya ƙi yin hira da shi, yana mai ambaton yarjejeniyar rashin bayyana sirri.
"Ina tsammanin mutane suna jin tsoro," in ji Jenny Hartin, darektan sadarwa na shafin binciken girke-girke "Eat Your Books." Ba kwa son haifar da matsala."
Masana shari'a da jaridar The Chronicle ta tuntuba sun yi tambaya ko alamar kasuwancin mochi muffin ta Third Culture za ta tsira daga ƙalubalen kotu. Lauyan mallakar fasaha na San Francisco Robin Gross ya ce alamar kasuwancin tana cikin rajistar ƙarin Patent da Trademark Office na Amurka maimakon babban rajista, ma'ana ba ta cancanci kariya ta musamman ba. Babban Rijistar an keɓe ta ne ga alamun kasuwanci waɗanda ake ɗauka suna da bambanci kuma don haka suna samun ƙarin kariya ta doka.
"A ganina, ikirarin Third Culture Bakery ba zai yi nasara ba saboda alamar kasuwancinta kawai bayanin ne kuma ba za a iya ba ta haƙƙoƙi na musamman ba," in ji Gross. "Idan ba a ba kamfanoni damar amfani da kalmomin bayyanawa don bayyana kayayyakinsu ba, to dokar alamar kasuwanci ta wuce gona da iri kuma ta keta haƙƙin 'yancin faɗar albarkacin baki."
Idan alamun kasuwanci suka nuna "sun sami bambanci, ma'ana amfani da su ya cika imani a cikin zuciyar mai siye cewa kawai yana amfani da kalmar 'mochi muffin'," in ji Gross, "zai zama abin wahala a sayar da shi. , domin sauran gidajen burodi suma suna amfani da kalmar."
Third Culture ta nemi alamun kasuwanci don wasu kayayyaki da dama amma ba ta sami damar samun su ba, ciki har da "mochi brownie", "man shanu mochi donut" da "moffin". Sauran gidajen burodi suna da sunayen kasuwanci da aka yi rijista ko wasu takamaiman ra'ayoyi, kamar sanannen Cronut a gidan burodi na birnin New York Dominique Ansel, ko Mochissant a Rolling Out Cafe, wani biredi na mochi croissant mai hade da ake sayarwa a gidajen burodi a San Francisco. Ana fafatawa tsakanin kamfanin hadaddiyar giya na California da kamfanin alewa na Delaware kan 'yancin "bam ɗin cakulan mai zafi." Third Culture, wanda ke ba da turmeric matcha latte wanda aka taɓa yi wa lakabi da "Golden Yogi," ya sake masa suna bayan ya sami wasiƙar dakatarwa da dainawa.
A cikin duniyar da girke-girke masu salo ke yaɗuwa a shafukan sada zumunta, Shyu yana ɗaukar alamun kasuwanci a matsayin abin da ya dace da kasuwanci. Sun riga sun fara yin alamar kasuwanci ga samfuran da ba su bayyana ba tukuna a kan ɗakunan burodi.
A halin yanzu, masu yin burodi da masu rubutun ra'ayin kanka a yanar gizo na abinci suna gargaɗin junansu da kada su tallata wani irin kayan zaki na mochi. (Donuts na Mochi sun shahara a yanzu har shafukan sada zumunta sun cika da sabbin gidajen yin burodi da girke-girke da yawa.) A shafin Facebook na Subtle Asian Baking, rubuce-rubucen da ke nuna wasu sunaye don guje wa ɗaukar matakin shari'a - mochimuffs, moffins, mochins - - sun jawo ra'ayoyi da dama.
Wasu daga cikin membobin Baking na Subtle Asian sun damu musamman game da tasirin al'adun gidan burodi, wanda da alama yana da wani sinadari, wato garin shinkafa mai ɗanɗano da ake amfani da shi wajen yin mochi, wanda ke da tushe a cikin al'adun Asiya da yawa. Sun yi muhawara kan kauracewa al'adu na uku, kuma wasu sun bar sharhi mai tauraro ɗaya mara kyau a shafin Yelp na gidan burodi.
"Idan wani ya sanya alamar kasuwanci a wani abu mai al'adu ko ma'ana," kamar kayan zaki na Filipino halo halo, "to ba zan iya yin ko buga girke-girken ba, kuma zan yi matukar takaici domin yana cikin gidana tsawon shekaru," in ji Bianca Fernandez, wacce ke gudanar da wani shafin yanar gizo na abinci mai suna Bianca a Boston. Kwanan nan ta goge duk wani ambaton mochi muffins.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
Elena Kadvany za ta shiga San Francisco Chronicle a shekarar 2021 a matsayin mai ba da rahoto kan abinci. A da, ta kasance marubuciya a Palo Alto Weekly da kuma wallafe-wallafen 'yan uwanta da ke ɗauke da gidajen cin abinci da ilimi, kuma ta kafa shafi da kuma jaridar gidan cin abinci ta Peninsula Foodie.
Lokacin Saƙo: Yuli-30-2022